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Register Your Trade
Name in Wisconsin

Registering a DBA in Wisconsin

Wisconsin has separate procedures for filing DBA (also called "trade name"), depending on the type of company filing it:

  1. DBA filed by an individual (sole proprietorship) or general partnership is registered by filing a Registration Of Firm Names application with the County Register of Deeds in the county where the business is located. The fee to file a trade name varies depending on the county. Application must be notarized prior to filing.

  2. DBA filed by an organized entity (such as LLC or corporation) is registered by filing a Trade Name Application with State of Wisconsin Department of Financial Institutions. This application does not need to be notarized prior to filing, and the filing is valid for 10 years, with option for renewal.

We can help you research the trade name of your choice, and prepare and file all the necessary registration paperwork with the county of your choice (or the Department of Financial Institutions, depending on your company structure) - all you need to do is complete our simple application below.

Ready to Register Your Trade Name in Wisconsin?


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