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Marketing Your Products Online

Creating an outstanding website is not enough to achieve the success on the Internet. You need to attract visitors to your website. Whether you have small business website or building a large website for corporation, you ought to know basics of Internet Marketing.

What is Internet Marketing

Internet Marketing, also known as digital marketing, web marketing or online marketing, is the marketing of products or services over the Internet. Internet Marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet Marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.

Online Marketing Basics & Tools

Тhe success of your business depends on your audience and how you approach them. So, before you start doing anything, you need to do some research and learn about your target audience.

Once you’ve gathered all vital information about your audience and what product you will deal with, it’s time to start creating websites to promote those products. There are many different ways you can realize it – from blogs and forums to small webpages or full sized sales letters. This is where you can influence and entice your readers to follow you calls to action. You must generate interest in your products by using various methods of sales writing, such as powerful headlines or comprehensive product description, carefully worded guarantees and pitches.

And probably the most important part of any marketing campaign is to get traffic to your website. It can be achieved by sound back linking and SEO. To attract interest you must fill the Internet with content that points back to you. You can use different social media sites like FaceBook, Twitter and YouTube to place capitative content that your readers will follow or you can use a blog to create an associate authority and set up yourself as an expert. You should also use different SEO tools to find high PR sites with “follow” links where you can post, or government sites and directories that you can get listed on.

You can also use email marketing to achieve business promotion. It is one of the latest forms of marketing and is simply defined as marketing, promoting, advertising and finally selling of products through the emails. Email can be sent for the purpose of enhancing and maintaining customer relationship or to acquire new customers as well.

PRWeb is a leader in online news distribution and online publicity. PRWeb “democratized” news distribution, transforming the “press release” from an expensive tool used by large corporations to an inexpensive yet highly effective way for organizations of all sizes to distribute their news on the Internet, increase their visibility online and attract customers. PRWeb is a service of Vocus, which is a leading provider of cloud based marketing and public relations software.

Vocus and PRWeb web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and public, optimizing their visibility and increasing their ability to measure its impact. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. offers four main packages for news release and lots of additional services to upgrade those releases or get additional support. The most cheapest package PRWeb can offer is Basic Package, and allows you to attach your web site, provide contact information so those interested can find out more about your business, and choose two regional targets so you can focus in on your market.

For more info – click here.

Launched in 2004, is a leader in the online press release distribution industry. Through it’s own multi-channel distribution network, helps corporations and organizations disseminate their news to customers, editors, journalists, bloggers and websites. supports business brand awareness, increasing visibility on the web, and enhancing SEO to help boost sales.

Today has a database of over 60,000 members and has distributed over 100,000 press releases. Business owners recognize the importance of an invaluable press release service which is why has become the preferred choice by so many companies.

Like PRWeb, offers four basic press release plans. You can also submit one free press release per days for free, but free press releases receive limited distribution and are not guaranteed to be posted. The cheapest press release package is called Online Visibility , this package allows you to be found on top of search engines like Google and Yahoo, distribution to opt-in journalists subscribers, distribution through RSS and JavaScript feeds, add tech links and formatting, add files, logos and images, measure results with statistics and reporting.

With SEO Professional press release package, you’ll get the same options as in Online Visibility package plus the opportunity to improve rankings on search engines like Google and Yahoo, increase visibility with social bookmark links, distribution to premium to premium news partners, distribution to the 24-7 Newswire Network, add video and next days distribution option.

The other two press releases are SEO & Media Exposure, and Mass Media Visibility. SEO & Media Exposure offers news release through traditional media including newspapers and magazines and a Mass Media Visibility offers’s unique partnership with PR Newswire for top media outlet distribution.

For more info – click here.

Credit Card Processing

A credit card processing system is transaction processing system that functions as payment service using a secure transaction service on the Internet. With a merchant account, merchants can use that system to submit, authorize, and settle credit card or eCheck transactions without the need for a separate transaction terminal or processing software.

Generally there are three methods of processing transactions:

  • Virtual Terminal is completely hosted on transactions servers, where merchants can login using their internet browser and perform live transactions using their accounts.
  • Web Link: To process credit card payments from customers in real time with complete automations, merchants can link their web site to the credit card processing system with a simple Web Link.
  • Automated Direct Connect: the third method is Automated Direct Connect, that provides a simple and straight forward mechanism to link more complex web sites with transaction gateway server, including support custom programming.

A credit card transaction is considered to be more secure than most other forms of payment, because the issuing bank is responsible to pay the merchant the moment a transaction is authorized, regardless if the buyer defaults on his or her credit card payment. Sometimes credit cards can be even more secure than cash, because they discourage theft by merchant’s employees and reduce the amount of cash on premises.

Banks assumes the credit risk, by evaluating each customer’s credit history before extending credit. Much of merchants’ marketing is based on extra turnover, which is generated by the fact that the customer can purchase services or products immediately and less concerned by the amount of cash in his pocket or bank account.

Merchant Account

First step in accepting credit card is opening a merchant account with a merchant account provider (typically a bank or a specializing company).

Merchant account provider charges the merchant a commission (discount fee) for each purchase. The commission is often a percentage of the transaction amount plus a fixed fee (interchange rate). There are several factors that can influence the discount rate, for example the length of time you have been in business, the percentage of your sales that are made over the phone or over the internet, the type of business, merchant’s personal credit history or even the average dollar amount of each sales transaction.

The Application Process

To verify the fact that the merchant is at the location he says he is, some companies will want to send representative to the place of business, some will accept the photo of the place or office. Depending on credit card processing service provider the following documents will be required: copy of business license or certificate of business name (DBA), profit and loss statements, copies or previous years’ tax returns, etc. The two-way access to merchant’s bank account will be required, thus allowing both deposits of collected monies and withdrawals in cases of charge backs.

High-Risk Merchant Account Providers

Merchant accounts are typically divided into low-risk and high-risk accounts. Depending on the industry type, international location of the merchant and other factors, you will be categorized into “low-risk” or “high-risk” category. There are special providers who specialize in high-risk merchants, for example merchants located abroad who will be using foreign bank accounts to withdraw funds from the merchant account.

The terms of high-risk merchant account by definition are harsher than those of low-risk account. A high-risk merchant should expect to see higher discount fees, longer fund holding periods and other terms needed to offset the added risk. It is possible to reduce the risk over time by maintianing record clear of chargebacks and disputes. Our company works with a number of high risk merchant account providers, and you can order a free consultation with all of those providers when placing an order for company registration.


Services by Cardservice International.

The FIRST DATA name, trademark and logo are owned by First Data Corporation. All other trademarks, service marks and trade names referenced in this material are property of their respective owners. The First Data Independent Sales Referral Partner Program is operated by Cardservice International, LLC Cardservice International, doing business as First Data Independent Sales (FDIS), is a registered ISO/MSP for Wells Fargo Bank, N.A., Walnut Creek, CA. American Express requires separate approval.

E-Commerce Tools

Over the past five years e-commerce has expanded rapidly, which is understandable because of the time and hassle involved in running from store to store in a search for an item in the real world. On top of saved time and energy e-commerce saves consumers’ money as well, since it allows finding the best deal from a myriad of online vendors.

E-commerce provide a variety of benefits for business over non-electronic commerce. It reduces the labor cost, paperwork and errors in keeping data, and most crucially helps expand the business into wider geographical locations (domestically and internationally).

E-commerce Tools

Your e-commerce website can be as simple or as complex as you like, but it is important that you keep it as simple as you can so your clients can access and navigate it easily and quickly find the information or the product they wish to purchase. There are some essential e-commerce tools that you’ll need to make your site successful.

While selling online, you persuade your customers to buy based on what they see on your website. It is easier when you sell well-known brands, but if you are a small business enterprise you would need photos, videos and other multimedia tools that will introduce your products to your clients. All that can be achieved by integrating different multimedia content and plugins that allow good and clear display of your products.

Your e-commerce project will not be complete without shopping carts where clients supposed to load their purchases. But it is not necessary to install shopping cart on your own website. Instead you could link to other shopping or merchant websites, or even to payment gateway sites. Shopping carts enable your customers to keep track of their purchases prior to checkout of payment.

Another vital part of your e-commerce business is security of your visitors’ personal and payment information. One of the best ways to solve the problem of security is to introduce third party payment gateways.

Among other e-commerce tools, you may want to use, can be different data directories, order and email managers, feedback forms and currency convertors. With all those components you will be able to build advanced and successful e-commerce website.


Shopify is a complete ecommerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

Shopify is web based ecommerce software. This means there’s no installation required and it works with all operating systems. Your store is hosted on Shopify servers so you don’t have to worry about installing, upgrading or maintaining any software or web servers.

You can actually use your own domain with Shopify. The easiest way to do this is to register a domain using Shopify. Shopify also integrates with an existing web site or a domain name registered with another provider. Ask your domain registrar to point your domain or subdomain to Shopify’s servers.

Shopify works in almost every country and currency. It is dependent on the payment gateway you use. Furthermore, the ecommerce storefront, checkout, email communications, etc, of a shop can be in any language.

For more info – click here.


Bigcommerce is an e-commerce platform for fast-growth businesses, enabling them to easily launch professional online stores in hours. Bigcommerce has helped over 30,000 online stores find success and pride themselves in being the fastest growing eCommerce software.

Their newly redesigned software creates beautiful and completely customizable online stores with incredible features. With the ability to sell products online, process and ship orders, and track inventory, Bigcommerce has everything an online business needs.

For more info – click here.

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