In the simplest of terms, a logo is a unique symbol or a graphical interpretation of the name of a company, organization or even an individual commonly used to aid and promote instant public recognition. Logos can be purely graphic or composed of the name of the organization or a combination of the two, but the goal of a logo is always a visual representation of what your company stands for.
Your business’s logo can be as important as its name. A good logo creates a favorable first impression and differentiates your business from its rivals. People process an image in their mind more readily than words alone, that’s why opinions about your company, its integrity, individuality and reputation can be formed at a first glance. So it is important to include your company’s name or slogan in your logo design to make consumers associate them with your logo.
You can also give some personality to your business by using different logo design concepts. For example you can make your customers feel at ease and develop a sense of trust in your company by using a cartoon character or cute animal in your logo, or you can make your company look more original and innovative by using bright colors or unique design in your logo.
A logo is an important component of your marketing and branding strategy. Using your logo in advertising vehicles, such as newspapers, magazines and internet banner ads, flyers and business cards, is a great way for those who are interested in your services and products to get to know your logo, and by extension your business. Logos can also be placed on pens, T-shirts, hats, mugs, Frisbees and bumper stickers and released as promotional products.
Whether you decide to design the logo on your own or entrust it to a professional designer, the first thing you should do is answer some questions about your business in general. For example: How would you define your business in a few words? What products or services are you offering to your clients? Who will be your potential target market? What differentiates you from your competitors? All these questions will help you or your designer understand the essence of your company and depict it in the most relevant logo.
The next step is to consider what type of logo and design characteristics works for your company. There are three types of logos: text logo, symbol logo and text-and-symbol logo. Whichever type of logo you decide to choose, you should keep in mind that it’s not about what you want to see, but how your customers will perceive it. There are also a few design characteristics to consider. Color, font, shape, presence and contrast – all these elements must be considered, because even a small oversight can inflict damage to your company’s reputation or budget. As an example, you need to be careful when picking colors for a logo. It may look excellent in five or more colors, but when it comes to printing on stationary or corporate literature, the price won’t be so attractive.
Each logo design should also meet certain requirements. An ideal logo design should be simple and memorable, if it is too detailed and complex, the design in not recognizable. Uniqueness is also an important characteristic of a good logo design. Your logo must stand out among the millions of other logo designs and it must not violate any copyrights or trademarks of other companies. As long as a logo’s purpose is to represent the company, it must be easily associated with the industry, service or product to which it relates. You should also think over the functionality or flexibility of your logo design, because it will be used in many forms, such as in emails, on letters, on business cards, on envelopes and on promotional items. It must work well with different backgrounds and in various sizes. So you must be sure that your final choice is going to be equally compelling in each appearance.
Once you came up with a logo that represents your company’s mission at a glance, make sure it hasn’t already been trademarked by someone else. If no one has, then you could trademark it to protect it from use by other companies. You can apply for a trademark at the U.S. Patent and Trademark Office Web site or use a lawyer or another service provider to help you. If you are working with a designer, make sure the copyright ownership is assigned to you or your company in a signed document.
Nowadays the Internet provides you with a great choice of online logo design services, you have access to the skills and talents which were once out of reach. We recommend the following companies that combine great quality of design with affordable pricing.
LogoGarden.com is the simplest and most cost effective way to create a professional brand for businesses on any budget. Users can create a customized logo and business cards in just minutes, no design experience needed. Or, they can choose to have a logo custom designed for one flat price that includes unlimited revisions.
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99designs.com pioneered the design contest, where designers submit competing designs in response to a customer’s design brief — and the winner receives a cash payment for their work. Through more than 268,346 design contests, 99design have paid out $66,455,134 to their designer community to date.
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