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How to secure a product name?

Asked by: Elizabeth - 19 May, 2012
https://d25eic0jctudgb.cloudfront.net/images/site/avatars/default.png-f1597c1da25f30f8c1a941405e8391c8 My partner and I are developing a pet care product line, to be sold online. We will incorporate prior to selling but need to secure our product name to get started. Is securing a DBA the best way accomplish this?
Answered by: Robert Kowalski - 19 May, 2012
https://d25eic0jctudgb.cloudfront.net/images/site/avatars/35.jpg-687fc92d5f6c5febcbdccb6895b08b8c Dear Elizabeth,

If you are looking to protect a brand name the best direction to go would be registering a trade mark with the USPTO.

Registering a DBA, or even incorporating using the brand name could provide some, but very limited, protection to the brand. I would recommend you to consult an Intellectual Property attorney for further information.

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