“They” say when something becomes a “classic” it never goes out of fashion. Our creative team decided to test this age-old observation with its new release of “Industrial Era inspired” series of banners.
Following our tradition of creating ideological links between the past and the future, we used vintage photos representing the marvelous years of explosive growth of American economy during Industrial Revolution, with messages that are as true today as they were back in those remarkable days.
Linked messages attempt to reach into the deep desires of individual observers seeking inspiration and motivation to make their first step towards business success and financial independence.
This Lewis Wickes Hine’s classic “Powerhouse Mechanic and Steam Pump” (1920) was our inspiration for the first banner – a hard working man, representing so many who don’t shy away from getting their hands dirty, but who might harbor desires of being something more than their current jobs and careers.
Same message delivered through the gaze of a middle-aged worker, examining and sorting drills. One could only guess what goes in this man’s mind, but when we fast forward a century the message holds ground – your choice is to sell your time to an employer, or to sell the product of your ingenuity, tenacity, courage and intelligent risk-taking to the market.
Second set of banners is powered by a message directed towards those who are about to make the first step, but somewhat hesitate. A group of merchants and specialists, proudly standing in front of their business establishments, sends a clear message – they did it, and so can you.
H. Shaw, Naturalist & Fishing Tackle Maker: